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Allt i Hemmet
Influencers
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Allt i Hemmet

Interior Decorating · Sweden

Target group Allt i Hemmet

80% of the magazine readers are women in small towns. Their primary interests are
interior design and antiques, but they also love crafting and taking care of their garden.
They mostly spend money on interior design/garden, clothing and beauty.

Interests

Mode, Inredning, Antikviteter, Trädgård & blommor

35-59
Age
19%
Males
81%
Females

The reader of Allt i Hemmet

Kvinnor
81%
Bor i storstad
35%
Bor i mindre stad/landsbygd
65%
Har barn i hushållet
42%
Bor i lägenhet
31%
Bor i villa/radhus
62%
Äger sitt boende
76%
Source: Kantar TNS

High spenders

Heminredning
203
Trädgård & blommor
187
Damkläder
200
Skönhet & kosmetika
195
Möbler
137
Source: Kantar TNS

Interests

Heminredning
261
Antikviteter
187
Mode
188
Trädgård
186
Snickra/Måla/Bygga
135
Source: Kantar TNS

Online Behavior

Interior decorating
397
Health & Wellness
199
Auctions
178
High spender online shopping
104
Source: Kantar TNS
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