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Damernas Värld

Style & Fashion · Sweden

Damernas Värld's online visitor

9 out of 10 visitors to damernasvarld.se are women, half of whom live in major cities.
Fashion and beauty are their primary interests, but they also like to read about hair care
and interior design. They mostly spend money on clothing and cosmetics.

Interests

Mode, Skönhet, Yoga/Meditation, Hårvård, Heminredning

20-44
Age
33%
Males
67%
Females

The visitor of Damernas Värld

Women
67%
Lives in a big city
50%
Lives in a small town
50%
Has children
41%
Lives in an apartment
47%
Lives in a villa or house
49%
Owns their property
66%
Source: Kantar TNS
Orvesto Consumer

High spenders

Beauty & Cosmetics
326
Women's clothing
292
Hair care products
257
Accessories
225
Watches, gold & jewelery
228
Source: Kantar TNS
Orvesto Consumer

Interests

Fashion
244
Beauty
236
Hair care
193
Interior decoration
170
Group trainig
177
Trying new products
202
Source: Kantar TNS
Orvesto Consumer

Online behavior

Fashion & Beauty
377
Interior decoration
263
Blogging
356
Health
257
Shop or oder online at least 1 time per month
124
Source: Kantar TNS
Orvesto Consumer
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