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Hem & Antik
Influencers
Hem & Antik's logotype

Hem & Antik

Home & Garden · Sweden

Target group Hem&Antik

Hem & Antik is primarily read by women in small towns. They are extremely interested
in antiques and art, and very dedicated to their homes. They therefore enjoy investing in
their homes and gardens, but also spend considerable amounts on themselves – on
beauty treatments and health-related items.

Interests

Inredning, Antikviteter, Konst, Trädgård & växter

50-74
Age
31%
Males
69%
Females

The reader of Hem & Antik

Kvinnor
69%
Bor i storstad
34%
Bor i mindre stad/landsbygd
66%
Har barn i hushållet
26%
Bor i lägenhet
36%
Bor i villa/radhus
49%
Jordbruksboende
5%
Äger sitt boende
64%
Source: Kantar TNS
Orvesto Consumer

High spender

Trädgård & blommor
162
Heminredning
156
Smycken
152
Accessoarer (Väskor/Bälten)
141
Skönhet & kosmetika
137
Source: Kantar TNS
Orvesto Consumer

Interests

Antikviteter
506
Konst
290
Heminredning
236
Trädgård
216
Prova nya produkter
180
Source: Kantar TNS
Orvesto Consumer

Online behavior

Auktioner
399
Heminredning
296
Kultur
163
Bostad
157
Mat & dryck
154
Source: Kantar TNS
Orvesto Consumer
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