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M-magasin
M-magasin's logotype

M-magasin

Women's Health · Sweden

Target group M-magazine

Readers of M-magasin are women aged between 50–74 who live in both urban and rural
areas. They are interested in art and theatre, and equally so in fashion/beauty and wine
– which is also what they spend most of their money on.

Interests

50-74
Age
7%
Males
93%
Females

The reader of M-magasin

Kvinnor
93%
Bor i storstad
44%
Bor i mindre stad/landsbygd
56%
Har barn i hushållet
17%
Bor i lägenhet
44%
Bor i villa/radhus
53%
Äger sitt boende
76%
Source: Kantar TNS
Orvesto Consumer

High spenders

Skönhet & Kosmetika
236
Damkläder
210
Trädgård & Blommor
166
Accessoarer
172
Vin
154
Source: Kantar TNS
Orvesto Consumer

Interests

Teater
276
Mode
250
Konst
140
Skönhetsvård
236
Heminredning
191
Source: Kantar TNS
Orvesto Consumer

Online behavior

Kultur
208
Resor
205
Mat & Dryck
184
Mode & Skönhet
177
Heminredning
167
Source: Kantar TNS
Orvesto Consumer
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