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mama
Influencers
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mama

Family & Parenting · Sweden

mama online visitor

The online readers are at an age at which they plan to have kids, or already have
children of various ages. The majority are women who are interested in beauty and love
to try new products. mama visitors spend a significant amount of money on children’s
clothing, but also on interior design for the ...
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Interests

Mode, Skönhet, Inredning, Hälsa & Träning

20-44
Age
32%
Males
68%
Females

The visitor of Mama

Women
68%
Lives in the city
46%
Lives in small town
54%
Has children
57%
Lives in an apartment
41%
Lives in a villa or house
53%
Owns their property
68%
Source: Kantar TNS
Orvesto consumer

High spenders

Children's clothing
242
Toys
203
Beauty & Cosmetics
179
Women's clothing
177
Interior decoration
148
Source: Kantar TNS
Orvesto Consumer

Interests

Beauty
188
Fashion
146
Trying new products
156
Group training
183
Interior decoratin
148
Source: Kantar TNS
Orvesto Consumer

Online behavior

Parents & Children
636
Blogging
470
Interior decoration
266
Fashion & Beauty
267
Shops or orders online at least 1 time per month
134
Source: Kantar TNS
Orvesto Consumer
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