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Sköna hem
Influencers
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Sköna hem

Home & Garden · Sweden

Sköna hem's online visitor

Online visitors are primarily women between the ages of 20–44 who want interior
design inspiration. She is interested in beautiful objects, not just for the home, but also
with regard to design, antiques, clothing and beauty treatments. She invests significantly
in interior design and fashion, but a...
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Interests

Inredning, Mode & Skönhet, Antikviteter

20-44
Age
24%
Males
76%
Females

Sköna hem visitor

Women
86%
Living in the city
44%
Living in smaller town/countryside
56%
Have children in the household
41%
Living in apartment
44%
Living in villa/radhus
51%
Own their homes
70%
Source: Kantar TNS
Orvesto Consumer

High spenders

Interior decorating
278
Beauty & Cosmetics
258
Women's clothing
247
Furnitures
192
Garden & flowers
191
Source: Kantar TNS
Orvesto Consumer

Interests

Interior design
412
Beauty care
343
Fashion
328
Antiques
236
Garden
165
Source: Kantar TNS
Orvesto Consumer

Online behavior

Interior design
1942
Health & Wellness
751
Fashion & Beauty
634
High spenders online shopping
148
Source: Kantar TNS
Orvesto Consumer
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