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STYLEBY
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STYLEBY

Style & Fashion · Sweden

Target group Styleby

The STYLEBY reader is a city-dwelling woman aged between 20–44. She is extremely
fashion-conscious and is interested in her appearance, in the form of both clothing and
beauty, but also in yoga and interior design. She views clothing as an investment and
likes to spend money on her wardrobe, as well...
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Interests

20-44
Age
13%
Males
87%
Females

The reader of Styleby

Kvinnor
87%
Bor i storstad
57%
Bor i mindre stad/landsbygd
43%
Har barn i hushållet
45%
Bor i lägenhet
59%
Bor i villa/radhus
36%
Äger sitt boende
65%
Source: Kantar TNS
Orvesto Consumer

High spenders

Skönhet & kosmetika
465
Damkläder
357
Hårvårdsprodukter
315
Accessoarer
276
Heminredning
247
Source: Kantar TNS
Orvesto Consumer

Interests

Skönhetsvård
580
Mode
577
Hårvård
464
Heminredning
310
Prova nya produkter
242
Source: Kantar TNS
Orvesto Cosumer

Online behavior

Mode & Skönhet
631
Heminredning
544
Bloggar
391
Hälsa & friskvård
262
Handlar på nätet minst varje månad
144
Source: Kantar TNS
Orvesto Consumer
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