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STYLEBY
Influencers
STYLEBY's logotype

STYLEBY

Style & Fashion · Sweden

Target group Styleby

The STYLEBY reader is a city-dwelling woman aged between 20–44. She is extremely
fashion-conscious and is interested in her appearance, in the form of both clothing and
beauty, but also in yoga and interior design. She views clothing as an investment and
likes to spend money on her wardrobe, as well...
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Interests

20-44
Age
13%
Males
87%
Females

The reader of Styleby

Women
87%
Lives in a city
57%
Lives in a small town
43%
Has children
38%
Lives in an apartment
58%
Lives in a villa or house
33%
Owns their property
61%
Source: Kantar TNS
Orvesto Consumer

High spenders

Beauty & cosmetics
505
Women's clothing
338
Hair care products
305
Jewelery
295
Accessories
239
Source: Kantar TNS
Orvesto Consumer

Interests

Beauty
543
Fashion
523
Hair care
436
Trying new products
285
Interior decoration
247
Source: Kantar TNS
Orvesto Cosumer

Online behavior

Fashion & beauty
750
Blogging
531
Interior decoration
438
Health
363
Online shops at least once a month
142
Source: Kantar TNS
Orvesto Consumer
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