Tara's logotype

Tara

Health & Fitness · Sweden

Target group Tara

The Tara woman is in midlife; she is finished with the stress of raising small children
and she can focus on herself again. She wants inspiration for beauty treatments, fashion
and health, and happily spends money on these interests.

Interests

Mode, Yoga/Meditation, Skönhetsvård

40-59
Age
8%
Males
92%
Females

The reader of Tara

Women
92%
Lives in a city
44%
Lives in a small town
56%
Has childen
41%
Lives in an apartment
38%
Lives in a villa or house
56%
Owns their property
73%
Source: Kantar TNS
Orvesto Consumer

High spenders

Beauty & cosmetics
272
Women's clothing
246
Hair care products
242
Health food
199
Accessories
183
Source: Kantar TNS
Orvesto Consumer

Interests

Hair care
249
Beauty
243
Fashion
229
Interior decoration
196
Trying new products
188
Source: Kantar TNS
Orvesto Consumer

Online behavior

Fashion & beauty
248
Interior decoration
245
Health
236
Training
191
Food & drinks
189
Source: Kantar TNS
Orvesto Consumer
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