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Teknikens Värld
Teknikens Värld's logotype

Teknikens Värld

Automotive · Sweden

The magazine reader of Teknikens Värld

The magazine reader is a man aged between 35–64. The focus here is on serious car
journalism and readers are highly interested in motor sport and new technology in their
daily lives. The typical reader spends most of their money on men’s clothing and home
electronics, but also likes to tinker with c...
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Interests

Teknik, Motorsport, Personbilar, Datorer, Bild & Ljud

35-64
Age
85%
Males
15%
Females

The reader

Män
85%
Bor i storstad
35%
Bor i mindre stad/landsbygd
65%
Har barn i hushållet
34%
Bor i lägenhet
32%
Bor i villa/radhus
64%
Äger sitt boende
75%
Source: Kantar TNS
Orvesto Consumer

High spenders

Verktygsmaskiner
210
Herrkläder
174
Bildelar & tillbehör
172
Byggmaterial
161
Hemelektronik
148
Source: Kantar TNS
Orvesto Konsument 2019 helår

Interests

Motorsport
374
Personbilar
364
Bild & ljud
234
Ny teknik i vardagen
192
Värdepapper/affärer
182
Source: Kantar TNS
Orvesto Consumer

Online behavior

Bil & motor
505
Tekniknyheter
263
Näringsliv & ekonomi
209
Friluftsliv/jakt/fiske/vandring
204
Source: Kantar TNS
Orvesto Consumer
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