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Vi Föräldrar

Family & Parenting · Sweden

The online visitor of Vi Föräldrar

8 out of 10 online visitors are women and parents who want to read consumer tests and
shopping guides, and get tips on their investments for the family. She is interested in
exercise and beauty products and loves to bake. She is highly conscious of organic
products and eco-friendly style and spends ...
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Interests

Hälsa & Träning, Skönhetsvård, Bakning, Ekologisk & miljövänlig livsstil

25-44
Age
26%
Males
74%
Females

The visitor of Vi Föräldrar

Women
75%
Lives in a city
45%
Lives in a small city
56%
Lives in an apartment
44%
Lives in a villa or house
52%
Owns their property
67%
Has children
75%
Source: Kantar TNS
Orvesto Consumer

High spenders

Children's clothing
359
Toys
299
Interior decoration
181
Women's clothing
197
Cosmetics & Beauty
205
Source: Kantar TNS
Orvesto Consumer

Interests

Trying new products
210
Interior decoration
192
Baking
171
Beauty
170
Meditation & yoga
152
Source: Kantar TNS
Orvesto Consumer

Online behavior

Parents & children
1325
Interior decoration
414
Blogging
394
Fashion & beauty
335
Online shops at least once a month
147
Source: Kantar TNS
Orvesto Consumer
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